TOP 10 REASONS YOU NEED VIDEO NOW
10. Improved SEO
Adding a video to your website can increase the chance of a front page Google result by 53 times.
9. Stronger Consumer Attention
Videos have been proven to demand more consumer attention than any other medium. Fairfield Video Group can get you there.
8. Higher Engagement
Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
7. More Video-favored Technology
With increased video consumption and the resulting rise in production, technologies are leaning more and more towards favoring video-marketers such as Fairfield Video Group.
6. Greater Optimization Opportunities
Video has feedback loop built in.
Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level.
It all boils down to this: the feedback loop for videos means you know what’s working and what’s not.
5. Higher Retention Rates
65% of viewers watch more than ¾ of a video, which is a lot more than text-based content.
So if you have a message to get across, video is absolutely the way to go.
Producers at Fairfield Video Group have written countless scripts and are actually really good at it.
4. Better Email Click-Through
You slaved over that email copy for days and it contains important information for your customers!
The use of video in emails has been shown to double click-through rates.
3. Rise in Accessibility
While creating a video used to take months and many thousands, the production of great video content has become more affordable in the last few years.
Fairfield Video Group makes the creation of video super easy.
Our turn around time is 1 week!
2. Stronger Emotional Connections
Video is the most powerful way to evoke emotions online.
Video offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music.
1. Increased Customer Conversions
The number one reason for using video in your content marketing plan?
Video converts more customers. We have helped many clients in Fairfield County and beyond achieve their goals!
Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.