

Video Marketing Stats
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Social video generates 1200% more shares than text and images combined. - Brightcove
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Companies using video enjoy 41% more web traffic from search than non-video users. - Aberdeen
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62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. - Brightcove
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Video on a landing page can increase conversions by 80% or more. - Visually
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Businesses using video grow company revenue 49% faster year-over-year than organizations without video. - Aberdeen
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Native video uploads to FB have 10x higher reach compared to shared YouTube links. - Social Bakers
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70% of marketers claim video produces more conversions than any other content. - Vidyard
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Video drives a 157% increase in organic traffic from search engines. - Brightcove
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62% of Google searches include video. - MarketingLand
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4.8% is the average conversion rate for websites using video compared to 2.9% for those who don't. - Aberdeen
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YouTube is 11.3x bigger than Facebook in terms of hours viewed, both on the web and in-app. - VentureBeat
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Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook.
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90% of Twitter video views happen on a mobile device. - Twitter
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74% of millenials find video helpful when comparison shopping. - Animoto
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40% of consumers state that video increases the chance they'll purchase a product on their mobile device. - Adobe
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Mobile makes up more than half of global watch time on YouTube - YouTube
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The number of hours people spent watching YouTube videos on mobile is up 100% year over year.
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"How to" searches on YouTube are up 70% year over year. - Google
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4x as many consumers would rather watch a video about a product than read about it. - eMarket
