Video Marketing Stats

  • Social video generates 1200% more shares than text and images combined. - Brightcove

  • Companies using video enjoy 41% more web traffic from search than non-video users. - Aberdeen

  • 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. - Brightcove

  • Video on a landing page can increase conversions by 80% or more. - Visually

  • Businesses using video grow company revenue 49% faster year-over-year than organizations without video. - Aberdeen

  • Native video uploads to FB have 10x higher reach compared to shared YouTube links. - Social Bakers

  • 70% of marketers claim video produces more conversions than any other content. - Vidyard

  • Video drives a 157% increase in organic traffic from search engines. - Brightcove

  • 62% of Google searches include video. - MarketingLand

  • 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don't. - Aberdeen

  • YouTube is 11.3x bigger than Facebook in terms of hours viewed, both on the web and in-app. - VentureBeat

  • Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook.

  • 90% of Twitter video views happen on a mobile device. - Twitter

  • 74% of millenials find video helpful when comparison shopping. - Animoto

  • 40% of consumers state that video increases the chance they'll purchase a product on their mobile device. - Adobe

  • Mobile makes up more than half of global watch time on YouTube - YouTube

  • The number of hours people spent watching YouTube videos on mobile is up 100% year over year.

  • "How to" searches on YouTube are up 70% year over year. - Google

  • 4x as many consumers would rather watch a video about a product than read about it. - eMarket